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THE WITCH TRIALS MARKETING CAMPAIGN LAUNCH



You will each be split into the 7 covens. There will be four people on your team. Your “job” is to recruit readers into your coven. This process is simple. They pre-order the book, screen shot their confirmation and register their coven on my website, just like you would any other pre-order incentive. They will be sent a welcome letter with the Tony artwork as well as an emblem that matches the coven they have chosen. Those are the pre-order gifts.


Each person that joins your coven gives you a point. At the end, which ever coven has the most points, wins the witch trials. We knew this would be a fun competition for everyone, but we decided to take it a step further. Why not give you all an option to win bonus points?

So once a month or so, we will play a game. And the coven with the most participation in the game wins the bonus points. So, if River coven and Fire coven are neck and neck, that trial could put someone in the lead.

 But what’s in in for your followers?


The final trial will be announced on release day. It will be to read the book and review it. At the very end (Halloween) I will announce the winning coven. The Coven leaders of the winning coven will receive, the signed hardback from me with some art prints.

 The bookstagram coven members registered for that coven will all be entered into a random drawing for 1 of 2 $50 amazon gift cards.

 We will also have random wishlist giveaways every couple of months through the trials for added fun and drive for participation. 

So, your job will be to post in your stories on Wednesdays, just like we are already doing. That’s the basic extent of it. It’s just WHAT you’re sharing that will change if we have an event.

The basic point is to just “Poke” your friends and try to get them to pre-order. This is a competition among you just as much as it is among bookstagram. You will get out of it what you put into it and hopefully make some new friends along the way.


WE WILL LAUNCH THIS CAMPAIGN WITH THE FIRST SET OF GRAPHICS AS SOON AS WE HAVE THE WEBSITE IN WORKING ORDER FOR PRE-ORDERS.



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